Despite the setbacks businesses are facing due to the coronavirus pandemic, many fashion and beauty brands are continuing their focus on sustainability for Earth Day 2021. It goes without saying that one doesn't need a dedicated day to make their living more environment-friendly. Even the most little acts in this regard can go a long way to help make the earth a better place and our existence a more sustainable one.

Developing a sustainable ecosystem and reducing waste
By nature, fast fashion is not exactly "good" for the planet. With the constant environmental and ethical challenges the industry continues to face, it's safe to say there's a lot of work to be done when it comes to sustainability. Instead of using non-biodegradable material like synthetic
fabrics and threads, plastic and such products, natural biodegradable products work well for sustainability.

Sustainability is an ethos that the fashion of today cannot ignore any more, for all the fast
fashion and its negative impact on our planet is not sustainable. For Là Fuori, sustainability is all about
creating by being mindful at every step, both towards the processes and people involved. Creating fashion that not only creates desire but also social value and sustainable employment for artisans and weavers.

Là Fuori is determined to bring a change in the industry, by safeguarding the crafts and the people behind these creations. By practicing profit sharing with the artisans, working hands on with organic fabrics,
promoting conscious living, sustainable packaging and eco friendly trade practices to name a few things that the brand promotes since day one of existence.
The current situation has only confirmed the belief that we humans must follow the rhythm of nature. Being mindful about growth and development is very important.
Sustainability is not just a trend—if we are committed to saving the environment from its almost
irrevocable current state, we need to make changes toward serious change.